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Flipside has Experience

Flipside is the company of Dirk-Jan Hoets. During and after his study in Psychology (specialisation Cognitive Ergonomics), he has worked as a designer and developer of user-friendly products for companies such as:

Philips Design as an intern
Ministry of Internal Affairs, database maintenance and development
Formatex, software design and development
Cap Gemini, Usability Specialist
Cambridge Technology Partners, Cognitive Specialist

During these activities he has worked for clients such as: ING-Bank, Newmonday, DSM, Autobytel, Philips Design en I-Media (the Internet division of two local Dutch newspapers). As a result he has built an extensive knowledge of and experience with:

Usability Testing
Web Design
Web Concept Development
Web Site analysis
Interaction Design
Web strategy development
Target Audience Analysis
Web Site Evaluation
Task Analysis & Site Mapping
Style Guide Development

With these experiences Dirk-Jan Hoets started the company Flipside in December 2001.

Quick Links:

Cambridge Tech. Partner

Cap Gemini

Formatex

Philips Design

Ministry of Home Affairs